TYPES OF PERSONAL DATA THAT WE USE, PURPOSE, AND THE LEGAL BASIS

CONSUMERS:

BLS rarely uses personal data about consumers; however, we might use personal data about you in order to deliver shipping services to you or our customers, e.g., customs clearance services, document and parcel shipments, etc. In such cases, we use:

• Contact information (e.g., name, address, email, and phone number)
• Delivery and packaging information

As required by the applicable laws of certain jurisdictions, BLS is obligated to document personal data in financial transactions when fulfilling our agreement, such as when processing payments for the delivery of goods and services.

BLS CUSTOMERS (EXCLUDING CONSUMERS):

If you are a customer of BLS, we use personal data about you to fulfill the agreement between the parties, e.g., for managing the agreement, processing payment, and coordinating the delivery of shipping services. In these cases, we use:

• Business contact information (e.g., name, address, email, and phone number)
• Job title
• Gyroscope or accelerator information (used to detect whether it’s an app user attempting to log in or if it’s a bot)

Additionally, BLS is legally required to document personal data in financial transactions when fulfilling our agreements, such as when processing payments for the delivery of goods and services.

SUPPLIERS, VENDORS, OR OTHER THIRD PARTIES TO BLS:

If you are a supplier, vendor, or another third party engaging with BLS, we use personal data about you to fulfill the agreement between the parties, e.g., for managing the agreement, processing payments, and coordinating the delivery of goods and services. In these cases, we use:

• Business contact information (e.g., name, address, email, and phone number)
• Job title
• Location data
• Banking information
• Third-party compliance screening

As with other transactions, BLS is also required by applicable laws to document personal data in financial transactions when fulfilling our agreements, such as when processing payments for the delivery of goods and services.

CONSULTANTS TO BLS:

If you are a consultant to BLS, we use personal data about you in order to fulfill the agreement between the parties, e.g., the administration of the agreement, payment, and services, where we use:

• Business contact information (e.g., name, address, email, and phone number)
• Professional CV and job title
• Date of birth and other relevant personal information
• Banking information
• Information relating to the consultancy tasks

BLS is also, as per relevant laws, required to document personal data in financial transactions when fulfilling our agreement, such as when paying for consultancy services.

GUESTS AT OUR FACILITIES:

If you visit our facilities and sites, we use personal data about you to identify you and to inform you about applicable visitor rules, where the legal basis for our use is one of the following:

• Our legitimate interest in correctly identifying you and providing you with visitor instructions overrides your interest in the information not being used, or
• Your freely given consent when you choose to disclose your personal data to us, or
• The collection of personal data is necessary for the performance of any contractual obligations.

In these cases, we use:

• Contact information (e.g., name, address, email, and phone number)
• Work-related information (e.g., title, workplace)
• Personal information (e.g., license plate, if you have used one of our parking lots)
  
  

BUSINESS ADMINISTRATION:

If you contact us, we use personal data about you to document quality and compliance (for instance, regarding statutes of limitations, security, litigation, or regulatory investigations). The legal basis for this use is either:

• Our legitimate interest in strengthening our legal position, which may override your interest in not having your information used;
• Your freely given consent when you choose to disclose your personal data to us; or
• The necessity of collecting personal data for the performance of any contractual obligations.

In this context, we use:

• Contact information (e.g., name, address, email, and phone number)
• Other applicable information
  
  

WHEN YOU ARE MARKETED TO:

If you:

• Are a customer (including consumers) of ours; or
• Visit our websites, including our social media channels; or
• Use any of our apps; or
• Sign up for one of our newsletters;

you will receive information, notifications, newsletters, offers, or similar communications based on our relationship and your personal preferences.

Depending on our relationship, we use:

• Contact information (e.g., name, address, email, and phone number)
• Content and your choices regarding newsletters (such as responses in contact forms)
• Your personalized settings in our apps

The marketing delivered through our newsletters, apps, websites, and social media is tailored based on our understanding of your preferences. This profiling includes the use of:

• The content of newsletters you have subscribed to
• Your stated areas of interest
• Cookies as described in our Cookie Policy
• Information from your social media profiles
• Data from our customer (including consumer) databases
• Information about how you use our apps

The legal basis for our marketing activities is provided by either:

• Our legitimate interest in automatically evaluating your personal data to personalize the marketing we present, which may override your interests and fundamental rights;
• Your freely given consent when you choose to disclose your personal data to us; or
• The necessity of processing personal data for the performance of contractual obligations.

Please note, we do not use automated decision-making processes that have a legal effect or similarly significant impact on you.

UNDERSTANDING OUR CUSTOMERS, CONSUMERS, AND SUPPLIERS:

We conduct analyses to optimize our products, marketing, website, and sales, as well as to gain insights into the preferences of our customers regarding BLS’s services. These analyses help us maintain an effective CRM database. We analyze data from:

• Our customer databases
• Cookies (as detailed in our Cookie Policy)
• User behavior and logs from our websites and databases
• Responses to questionnaires that gather your suggestions and preferences

The legal basis for these analyses is either:

• Our legitimate interest in using personal data for business optimization, which may override your interest in not having your data used;
• Your freely given consent when you choose to provide your personal data; or
• The necessity of processing personal data for the performance of contractual obligations.
  
  

COMPLIANCE AND SECURITY OPERATIONS FOR ALL DATA SUBJECTS:

We monitor user behavior and have implemented security solutions on our website, within our systems, and on our premises. The legal basis for these measures is either:

• Our legitimate interest in anti-corruption, anti-fraud, anti-bribery, and ensuring technical and physical security, which may override your interest in not having your information used; or
• Your freely given consent when you choose to disclose your personal data to us; or
• The necessity of processing personal data for the performance of contractual obligations.

We collect:

• Contact information (e.g., name, address, email, and phone number)
• Cookies as outlined in our Cookie Policy
• User behavior and logs
• Images captured by video surveillance in designated areas at BLS premises
  
  

SHARING OF PERSONAL DATA:

In addition to sharing your personal data within BLS, we may, in certain situations, share your personal data with third parties such as business partners, suppliers, vendors, consultants, agencies, customers, consumers, governmental bodies, courts, and IT hosting, supply, and service providers (“Third Parties”). We only share personal data where it is relevant and necessary to perform the activities described in this Privacy Notification, for example, fulfilling your order, processing your payment details, or providing support services.

We may also use third-party service providers such as Google Analytics to monitor and analyze the use of our service and gain insights into user behavior on our website on our behalf. The purpose of using Google Analytics is to improve user experience. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy.

TRANSFER AND PROTECTION OF YOUR PERSONAL DATA:

As an international company with operations in various countries, BLS may transfer personal data—either in aggregated or individual form—to our divisions, subsidiaries, or affiliated companies worldwide for the purposes outlined above and in accordance with applicable laws and regulations. We may also share personal data with contractors and sub-contractors (data processors and sub-processors) for storage and service purposes. Your personal data will not be disclosed to any party outside BLS unless permitted or required by applicable legislation and regulations, and where necessary, subject to appropriate written assurances from third parties, ensuring they protect the data with security measures designed to provide an adequate level of protection.

Unless otherwise notified, any transfers of your personal data will be based on applicable local data privacy laws, which include appropriate international data transfer mechanisms and safeguards, such as an adequacy decision, Standard Contractual Clauses, or other approved measures.